20
Feb
09

part one: six non-negotiables you need to survive in today’s economy

Last night I spoke at the annual sales meeting for a Birmingham business.

The corporation is like few others, however.  The owners of the corporation are Christ-followers, as are many of the employees.

This weekend, I thought I would share that message with you.  Today is part one.  We will publish parts two and three on Saturday and Sunday.

There are six non-negotiables you need to survive in today’s economy.

1.  You need a SAVIOR

I want to put a lightning rod in your hand.  The lightning rod is the Gospel of Jesus Christ.

Here are five facts about the lightning rod of the Gospel:

Fact #1: There is a God, and you are not He.

God created you in your mother’s womb, and thanks to His common grace you are allowed you to live on the earth in this time of human history.

Fact #2: You are a sinner.

Every person ever born is a sinner.   The Bible says we are all sinners, and we all fall short of the glory of God.

Fact #3: Because we are sinners, we all face the wrath of God.

Whether you sin privately or publicly, one time or many times, you are the recipient of God’s wrath because of your sin.

Fact #4: God sent His Son to die in your place.

Jesus lived a perfect life, died a sinless death, was buried, resurrected and ascended into heaven for your redemption.   And someday, the Bible says, He will return a second time not as Savior but as Judge to judge the living and the dead.

Fact #5: To be saved from the wrath of God you must be born-again.

God did something you could not do for yourself.  He sent His Son to die in your place.  And for you to be saved you must repent of your sin and confess Jesus as Lord.

I now place the lightning rod of God’s Gospel in your hand.  Non-negotiable #1, you need a Savior.

2. You Need a NAME

If you are going to survive in today’s market, you need a name.  Your name is paramount in survival.

What is your name?

Your name is your character.  It is your reputation.  It is who you are.  It is your moral fiber.

What kind of name do you have in this community?  What kind of name do you have in your business?  How important is your name?  How valuable is your name?

Take the name of the business you work for, how important is its name?  In the southeast the name is synonymous with excellence, with character, with honesty.  The owners of this business have spent their entire careers building on the foundation of the name.  The name of the corporation you work for is one of integrity because it is a name that can be trusted.

Can your name be trusted?  When people hear your name, what comes to their mind?  Are you trustworthy?  Are you dependable?  Are you a person of your word?

The Bible says this about a person’s name:

A good name is to be chosen rather than great riches, and favor is better than silver or gold.

Proverbs 22:1

Non-negotiable #2: You need a good name to survive in today’s economy.

Tomorrow, we consider non-negotiables #3 & 4.

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