Before I object to First Baptist Church, Snellville’s giving away of free gas, I must remove the log from my own eye by admitting there was a day I participated in schemes similar to this one.
Years ago First Baptist Center Point drew names to give away bikes to kids who participated in Vacation Bible School. Before Jason Motte came to CrossPoint, our student ministry tried to give away a used car to a student who participated in a weeks worth of student events. A funny thing happened along the way, the car did not run. These are just a few examples. I could mention more than a few other gimmicks I have used to lure people to a church activity.
Thank goodness, the days of gimmicks are over.
I know some of you think I am going “old school” in my leadership as the pastor of CrossPoint. Perhaps I am. However, a scheme like this just gives me the creeps.
If I were on staff at Snellville, I would have asked the following questions before we went public with the plan:
- What does this plan say about our church?
These people can’t be serious, can they? Do they really think this is a way to advance the kingdom?
What separates First Snellville from any other organization or corporation in the community? What happens when the church across town offers a free trip to Hawaii for those who attend their services?
Here’s the problem with this kind of thinking: churches cannot compete with the business world. This plan competes with the busines world.
And why can’t churches compete with the business world? Because the business world wins every time. On the other hand, the flipside is also true: the buisness world cannot compete with the church, as long as the church remains faithful to the Gospel. I am not so sure this concept has much to do with remaining faithful to the gospel.
- What does this say about God’s Word?
Let me get this right—if I attend the revival my name will be placed in a drawing for a $500 gas card. And, if my teenager attends she could possibly win a used SUV?
Why do these people see the need to pimp God’s Word? Shouldn’t the proclamation of God’s Word be what draws people to Christ? Whatever happened to announcing a revival service where the Word of God was going to be proclaimed and let that stand on its own?
What about promoting how the Word of God has power to deliver souls from hell, to transform sinners into saints, to resurrect those who are dead in their tresspasses and sins? How novel would it be to tell my teenager if they attend the revival services God could save them, give them a purpose for living and call them to do something for His glory?
I do not want my teenage participating to a revival service to win a car. Instead, I want my teenager participating in a revival service to hear God’s voice.
- Which works best: God or gimmicks?
Another objection falls under the question of what works best: God or gimmicks?
Please do not throw the “pragmatic card” at me with this objection. Some might protest, “We’ve got to do whatever it takes to get people to church.” I can hear others say, “What’s wrong with offering people a gas card to come to church. At least they will be hearing the gospel.”
Here is a novel question: what’s wrong with inviting them to a revival to hear the gospel?
A former seminary professor would often tell me, “Ryan, you keep people the way you reach people. If you reach them with grace, you keep them with grace. If you reach them with fear, you keep them with fear.” To this story he might add, “If you reach them with gimmicks, you keep them with gimmicks.”
I trust FBC Snellville has some deep pockets, because this kind of strategy is going to become expensive.
- Finally, I wonder what the apostle Paul would say about this marketing ploy?
Perhaps Paul would say something like this:
And I, when I came to you, brothers, did not come proclaiming to you the testimony of God with lofty speech or wisdom. 2 For I decided to know nothing among you except Jesus Christ and him crucified. 3 And I was with you in weakness and in fear and much trembling, 4 and my speech and my message were not in plausible words of wisdom, but in demonstration of the Spirit and of power, 5 that your faith might not rest in the wisdom of men but in the power of God.
1 Corinthians 2:1-5
Do you think Paul suffered this kind of treatment over gimmicks:
24 Five times I received at the hands of the Jews the forty lashes less one. 25 Three times I was beaten with rods. Once I was stoned. Three times I was shipwrecked; a night and a day I was adrift at sea; 26 on frequent journeys, in danger from rivers, danger from robbers, danger from my own people, danger from Gentiles, danger in the city, danger in the wilderness, danger at sea, danger from false brothers; 27 in toil and hardship, through many a sleepless night, in hunger and thirst, often without food, in cold and exposure.
2 Corinthians 11:24-28
What is the bottom line?
For me, the bottom line is to return to the saving power of God’s Word. Sure, as I admitted earlier, I have used gimmicks before in my ministry. Thank the Lord I am no longer interested in tricking or contriving someone to worship. Instead, I am interested in seeing what the week in and week out of preaching God’s Word will do for a church and a community.